"Juan M Soria is a Singer-Songwriter from Buenos Aires, Argentina who now resides in Brooklyn, NY.  Juan was forced to quit his long-term day job in banking after his boss denied him time off to take his dream vacation to NYC.  This proved to be the best decision he ever made and ultimately the start of a completely new life and musical career in the US.  Juan fell in love with not only the city and the music scene but also his now manager and wife Sara.  His musical style is rock/folk with a bit of slide guitar for good measure and his influences include The Beatles, Dave Matthews, Jimi Hendrix, Amos Lee & Gustavo Cerati.

In 2016 Juan launched his first solo album which was recorded in Buenos Aires with a full band and produced by Fabian "Tweety" Gonzalez called "Erase una vez" or "Once upon a time".  In March 2017 he was named Gallagher Guitars 'Featured Artist'.  Juan is releasing his new single "Until the End" during his current 2-month tour from NYC to Alaska (and back). The single was recorded in Nashville and New York City. "Until the End" features Keith Carlock on drums (John Mayer, Sting, Toto) and is produced by Martin Delahaye. Accompanied by Sara, Juan is traveling by land in their faithful 2005 Subaru performing 20+ shows with dates still being added.  You can follow the tour via Instagram (@juanmsoria_music) and Facebook (@juanmsoria).

In NYC Juan is a regular performer at venues such as Rockwood Music Hall, Silvana's, Shrine Bar, Bowery Electric, Pianos, etc.  When not touring or performing his own music, Juan is a popular collaborator in the NYC scene.  He is a sought-after session musician and has played and recorded with artists across all genres."